Instagram is testing more ways to customize ‘Your Algorithm’
In Brief
Posted:
2:27 PM PDT · June 27, 2026
Image Credits:Jonathan Raa / NurPhoto / Getty Images
Anthony Ha
Instagram is testing more ways to customize ‘Your Algorithm’
Instagram users could soon see more ways to tune their content, according to a recent post from Instagram head Adam Mosseri.
Specifically, Mosseri was showing off new ways that users might access Your Algorithm, a feature that allows them to specify which topics they want to see more of, and less of. Instagram launched Your Algorithm last year and has been introducing it to more areas of the app.
“We want to evolve Your Algorithm from a setting to something that feels central to your experience on Instagram,” Mosseri said. He also noted, “Some of this is testing now, some is coming soon, some might not work.”
The examples in his post include one where pulling down in your Instagram feed eventually brings up the Your Algorithm menu, and another where swiping up from a Reel could bring up a similar customization prompt. A third shows buttons beneath each Reel to indicate whether or not you want to see more Reels like it.
The most popular comments on Mosseri’s post all make the same request. As one user put it, “WE JUST WANT OUR ALGORITHM TO SHOW THE PPL WE FOLLOW.”
View this post on Instagram
Topics
adam mosseri, Apps, Instagram, Meta, Social
November 4
Boston
Last chance to save up to $190 on TechCrunch Founder Summit. Join 1,000+ founders and VCs at all stages for real-world scaling insights and connections that move the needle.Savings end June 26, 11:59 p.m. PT.
REGISTER NOW
Newsletters
See More
Subscribe for the industry’s biggest tech news
TechCrunch Daily News
Every weekday and Sunday, you can get the best of TechCrunch’s coverage.
TechCrunch Mobility
TechCrunch Mobility is your destination for transportation news and insight.
Startups Weekly
Startups are the core of TechCrunch, so get our best coverage delivered weekly.
StrictlyVC
Provides movers and shakers with the info they need to start their day.
No newsletters selected.
Subscribe
By submitting your email, you agree to our Terms and Privacy Notice.
Related
AI
SoftBank’s CEO isn’t the only one with questions about Elon Musk’s orbital data center hype
Anthony Ha
3 hours ago
AI
The fittest founder in the room got cancer. Here’s how he used AI to fight back.
Connie Loizos
10 hours ago
AI
Asian AI startups launch Mythos-like models as Anthropic’s export ban drags on
Kate Park
12 hours ago
Latest in Social
In Brief
Instagram is testing more ways to customize ‘Your Algorithm’
Anthony Ha
2 hours ago
Apps
TikTok’s road to becoming a super app
Aisha Malik
1 day ago
Apps
Facebook rolls out an AI companion app for creators
Aisha Malik
3 days ago
